What is your personal brand? How can it help you advance your career? Are you the star of your own career movie trailer? Let’s explore how creating your personal brand can help you stand out from other candidates and colleagues in the field.
What is a personal brand?
Quite simply put, “Your brand is what people say about you when you leave the room” – Jeff Bezos.
It’s a sales pitch that tells people who you are, what your passion is, and what you do differently. It’s what motivates you to get up in the morning, and what drives you to do what you do.
It’s your Career Movie Trailer – the part of story that makes people want to see more of what you can do. These are the values and characteristics that describe who you are, and guide your choices in life.
Discovering your unique factor
What sets you apart from the crowd? You need to tell your story in a way that’s engaging, and that people can engage with. Share your skills and successes, and write your script in a way that makes people want to watch the rest of your movie trailer, and discover what you can bring to their company.
Creating a Plan
The key to a personal brand is having a plan. Work out what you want people to say about you, and work from there. Be consistent across all platforms, and in all your communications. It’s important to remember that you are your brand, and that your actions make an impact on what people say about you. Your brand follows you everywhere you go, so make it an authentic expression of who you are.
Building your Career Movie Trailer
It’s very important to tailor your trailer. You need to grab attention, make it relevant to your audience and key stakeholders. Tell them what you’ve done and why you’ve done it.
Don’t overload them with a long message and irrelevant information. The best is to keep your pitch to no longer than 1-2 minutes and clearly articulate your message with a thoughtful conclusion at the end.
For a clear and concise pitch structure, keep 4 steps in mind:
1. Start off with a hook to grab the attention of your audience.
2. Transmit your passion; what do you do and why are you the perfect person to talk about this?
3. Offer a solution to your audience, telling them how you can help.
4. Finish off with a call to action; it can also be a question that makes your audience think about themselves.
Putting it into action
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters
It can be daunting to put yourself out there as a brand. It’s also important to be aware that sometimes, you might fail – and that’s ok. The best brands come from trial and error, and learning from your mistakes. A personal brand is a lifelong project. It’s constantly changing and evolving.
Creating your personal brand will help you be known in your field. It will answer the question “Who are you?” and “What do you bring?”. The most important part is that it empowers you to live your brand, and be a leader in your field.
Did you know that Seuss Consulting runs a personal branding and networking workshop that builds leadership development? Get in touch to find out how you can join it, and develop your own personal Career Movie Trailer.