At Seuss, we’re kind of obsessed with the idea of giving back. We certainly talk about it a lot! A big part of the reason we’re so motivated to give to others is that we’re so grateful about how far we have come ourselves, and we want to pay it forward. Better yet, besides it just plain feeling good to help people, it actually helped us be a better business. And it can benefit yours, too.
How We Give
We try to incorporate helping people into everything we do, from helping international businesses enter new markets to our pharma-recruitment services – after all, that’s why we do this in the first place: to help professionals with a special something and remarkable pharma, biotech and CRO companies find the transformative matches that will change their careers and businesses for the better.
But we also try to go a step further to help affect even greater change in our life-sciences industry and the bigger world around us. This ranges from partnering with philanthropic organizations to drawing attention to issues we feel are important, such as evolving gender quota regulations and diversity in leadership. For example, Seuss Consulting Co-Founder and Managing Director Sabine Hutchison volunteers for the HBA and was the Program Director for the most recent HBA Leadership Summit, and many of our other team members are also actively involved in supporting the Healthcare Businesswoman’s Association.
Giving back is ingrained in our DNA, but we’re still human – sometimes we have to remind ourselves to make it a priority. It takes continuous commitment. But it’s been worth it, also in business terms, to us. And it can have the same effect on you.
The Giving Effect
Not thinking about volunteering to improve your company brand yet? Here’s three reasons why you should:
- You’ll increase your brand recognition. Partnering with a charity or being involved with a non-profit can be great marketing. Ideally, volunteering should be done for its own sake, not recognition. But getting your name out there is a positive side effect – which is important for new companies. Also, your involvement helps the charity itself get more attention. A win-win!
- And put yourself in a position to be helped. Getting known for being helpful not only makes you someone to turn to when people need help, but it also makes other people more likely to want to help you. You build social credit with others, when you generously lend your time regularly. Sooner or later you will need a hand getting by yourself, and you’ll find the good example you have set coming back to you in spades. People like to help people who help others.
- You’re also helping the pharma industry in general with its image problem. Despite delivering life-saving therapies, pharmaceuticals kind of have a bad reputation, consistently ranking among the most distrusted industries in the world. Ouch. For some, this reputation is earned. For the rest of us, helping our communities is a great way to show the softer side of pharma and build trust with the public. As well as humanize your company’s own brand.
There are lots of ways to get your name linked with charity, and some seem, on the surface, easier than others. Sure, your company can just lend its name (and some money) to some event – but if you stop here, you’ll be missing out on part of the benefits. But the most powerful results come when you and your team members actually participate in an event. Think of all that great networking alone! But you and your team will also be developing and implement diverse skills needed to make your business grow.
We’ve noticed one more benefit to volunteering, something that makes our office a more pleasant place to work. It keeps people (and businesses) humble, grounded and thankful…even once the success starts rolling in. More importantly, it just feels good.
Looking for more tips to build your brand? Learn how to become a brand-led business, or how to better tap the power of diversity in the workplace. Or simply call Seuss for personalized insight into your quest to increase your visibility in the crowded life-sciences marketspace, or even expand into new areas.