We see a lot of similarities between sponsor-CRO relationships and romantic relationships. What we also notice is that the same things that damage a marriage partnership, are the same things that damage a sponsor-CRO partnership. So we offer some solutions to help improve all relationships…
People buy more from people they like. It’s as simple as that. In our office, when we are selecting our own vendors for various projects, I know we’ve made the right choice when I can say, “I feel good about giving my business to them.” The stakes are incredibly high for a sponsor when they select a vendor – they need to really feel (not just know) that they made the right decision. How can CROs create help create likeable business development teams?
We try to incorporate helping people into everything we do, from helping life sciences businesses enter new markets and develop new client relationships to setting up clinical research partnerships between sponsors and CROs. But we also try to go a step further to help affect even greater change in our life-sciences industry and the bigger world around us.
Starting a business with your best friend can also be the most satisfying and enriching experience in the world – and be incredibly beneficial for clients. After all, who could understand partnership – whether that’s with clients or helping pharma and biotech clients form partnerships – better? But that doesn’t mean working with your best friend (and especially starting a business together) doesn’t come with its pitfalls. Sabine and Kieran agreed to dish the dirt on the ins and outs of running a business with your best friend.
Moving to the EU has never been a simple process, but with Brexit looming over the UK (and the EU), life sciences companies business may need to consider other options. With 27 other EU member states to consider, it is natural and reasonable for life sciences companies to be slightly overwhelmed by the complexity of questions and factors to consider concerning EU expansion. We know where you are coming from and we can take you to where you need to go.
The problem is, in pharma, biotech, medical devices or CRO industry, we never feel like we have enough time. However, when the stakes are as high as they are in clinical trials and drug developments, we can’t afford not to take our time making sure the central sponsor-CRO partnership is solid.
At Seuss Consulting we are always learning. Our workshops have evolved, as has our understanding of team alignment and how to create it – whether the task is expanding geographical coverage, increasing client acquisition or setting up outsourcing partnerships. We have seen teams come out stronger than when they went in, and that every aspect of the business will benefit from these more deeply forged bonds and new level of mutual understanding.
As much as we at Seuss Consulting want many pharma, biotech and CRO companies to set up office and operations in the EU, we first and foremost want these companies to succeed. Before investing in such a big leap, you first need to ask yourself, or Seuss Consulting to ask you a few tough questions.
It’s our job to help sponsors and CROs come together and create synergy…and a successful trial, of course! Central to this is implementing stronger communication practices. You’ve heard this before ad nauseum, so let’s get down to the nitty gritty on effective communication strategies and techniques. We asked Dr. Yuri Martina for his advice on the best ways to create alignment between sponsors and CROs.
In short: the way we communicate and connect is changing. Social media might be the missing key you need to unlock that extra attention that will land you the right clients to help your CRO or life-sciences supplier business grow.